The U.S. weight loss market totaled $64 billion in 2014, according to Marketdata Enterprises, a research firm that tracks the industry. People have become obsessed with the way they look and are ready to jump onto the latest diet plan that promises they’ll lose weight. The food industry is taking their fair share of consumers’ income. They are cashing in on the dieting craze.

Here are some startling statistics:

  • $2.32 billion was spent on low calorie/diet foods and $3.29 billion on commercial weight loss centers. (Source: Fitness for Weight Loss).
  • People spent over $2.52 billion on artificial sweeteners and over 1/3 of all diet and weight loss purchases was spend on diet soft drinks: $21.15 billion. (Source: Fitness for Weight Loss)
  • Weight loss books and exercise DVD’s took in their share at $1.21 billion.

Astonishing isn’t it?


The food industry that makes some of the worst junk food that causes weight gain, own the major diet companies. They are marketing to you to lose the weight they have helped you gain…

There are different ways the food industry is cashing in…

Who owns who?

The major diet companies like Jenny Craig are owned by the junk food industry. Nestle Nutrition bought Jenny Craig in 2006. Nestle is famous for Kit Kat candy bars, Lucky Charms and Cinnamon Toast Crunch cereal and hundreds of other unhealthy products.

Unilever Corporation owns Slim-Fast. They are the home to Ben & Jerry’s Ice cream, Lipton tea, Popsicle, Hellman’s mayonnaise and Imperial Margarine.

CoolBrands International bought Weight Watchers in 1999. Weight Watchers was originally owned by Heinz. CoolBrands owns Russell Stover Candies, Tropicana, Betty Crocker and Trix cereal.

It’s easy to see why these diet companies are so popular. The food industry that makes some of the worst junk food that causes weight gain, own them. They are spending millions marketing to you & your family to eat the yummy, unhealthy foods. Then they are marketing to you – and giving you hope – that you can lose the weight that they helped you gain.

The food industry manufactures “fake” healthy food

In reality, many foods labeled as “healthy” by the food industry are less healthy than the original product.

You’ve seen the labels:

  • All Natural
  • Contains Real Fruit
  • Sugar-Free
  • Low-Carb
  • Gluten-Free
  • High Protein

These foods are marketed to be good for you, healthier than the “full-fat” version or contain fewer calories than the original does. But in reality, many are less healthy than the original product.

These products often contain more calories, more sugar, more fat and few, if any, real ingredients. They are often filled with chemicals, additives, and preservatives that have no nutritional value whatsoever and can harm your overall health.

These are marketing ploys designed to get you to eat more of their product. They produce sugar free diet drinks that cause your insulin production to soar, thus increasing your appetite for more food.

The food industry has found a way to make processed foods profitable. The only profits generated from natural foods like vegetables, eggs, lean meats and beans are the farmers, transportation companies and the grocery store that carries them.

The food industry is in the business to make money. They make that profit from highly processed foods and the packaging it is sold in.

How The Food Industry Is Taking Advantage Of A Diet Plan

Let’s look at an example of the food industry taking advantage of a diet plan:

The gluten-free diet plan was designed for those who have celiac disease or intolerance to gluten. Just a few years ago, finding a gluten-free product was nearly impossible. Jump ahead to today. In almost every major grocery store, there is at least one aisle dedicated to gluten-free items. Big brands like General Mills have taken notice of the demand. They manufacture products like gluten-free Chex Mix. Kellogg’s has begun manufacturing a gluten-free version of Rice Krispies. Even the Girl Scouts are in on the action, offering a gluten-free cookie.

Mintel International, a market research company, has projected the market for gluten-free foods will rise to more than $15 billion in sales in 2016.

General Mills is already getting a piece of the pie. They offer the gluten-free community more than 300 gluten-free products that are peddled as being great tasting, affordable and easy to prepare.

And it’s not just General Mills. Over 39% of food companies have begun manufacturing gluten-free products. Restaurants are adding gluten-free, low carb and Weight Watchers point options to their menus and redoing floor plans so their gluten free foods aren’t cross contaminated.

Like any trend, the food industry steps up to the plate and gets involved. They want to make a profit from the trend and use different types of marketing ploys to get the consumer to buy their products.

Diet Plans Exposed: What Everyone Should Know About Fad DietsThat’s why we decided to purchase the publishing rights to the e-Book “Diet Plans Exposed: What Everyone Should Know About Fad Diets” and offer it to you for FREE!

Because “Diet Plans Exposed: What Everyone Should Know About Fad Diets” is a must read for everyone! Not only if you are obese, overweight or carry to much fat. But even, if you don’t need to lose weight or burn excessive fat, it’s a must read book because the foods you chose also have a direct correlation with your overall health.

Go to our blog post Diet Plans Exposed if you want to learn more about the topics that are covered in the e-Book and where you can download it for free.